To Sell, Teach. // What salespeople can learn from Martha Stewart.

In the old way of selling, it was all about beating the pavement. Cold calling, showing up unannounced, or spamming inboxes. A numbers game. If you saw 100 clients in a day, surely at least one was destined to buy. Tomorrow, you do it all over again. It's not breaking news that those methods don’t work anymore. I setup Google Voice nine years ago so I could screen my calls and avoid these calls [...]